Isn’t Everyone Who Sells Real Estate a REALTOR?


All real estate licensees are not the same. Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They proudly display the REALTOR “®” logo on the business card or other marketing and sales literature.

REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reports that 84% of home buyers would use the same REALTOR® again.

Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®.

Given the complexity of the transaction, the dollars involved, the law which govern the transfer of real estate and the training needed to understand all of these issues, you’ll want to be prudent in deciding which professional you’ll want to help you.

Here Are A Dozen Reasons to Use a REALTOR:

1. Your REALTOR can help you determine your buying power.

2. Your REALTOR has many sources to assist you in your home search.

3. Your REALTOR can assist you in the selection process by providing objective information about each property.

4. Your REALTOR can help you negotiate on price and terms.

5. Your REALTOR provides Due Diligence during the evaluation of the property.

6. Your REALTOR can help you in understanding different financing options and in identifying qualified lenders.

7. Your REALTOR can guide you through the closing process and make sure everything flows together smoothly.

8. When selling your home, your REALTOR can give you up-to-date information on what is happening in the marketplace.

9. Your REALTOR markets your property to other real estate agents and the public.

10. Your REALTOR will know when, where and how to advertise your property.

11. Your REALTOR can help you objectively evaluate every buyer's proposal without compromising your marketing position.

12. Your REALTOR can help close the sale of your home.

As you can see, using a REALTOR is a huge benefactor in buying or selling your home!



Sources: via via