Agent Spotlight – Claudia Williams

Here’s an article on Claudia Williams that ran in the Real Estate Section of the Durango Herald a few years back. They did Agent Spotlight interviews featuring a different Durango Real Estate Agent every week, the previous agent had to propose an agent for the next weeK. We think that’s a fabulous idea to showcase agents so here’s a reprint for you:


1) Where did you grow up?

I grew up in Berlin, Germany. I went to a German American High School in Berlin and ended up going to college in the US. I met my husband David at Cornell University. We moved back to Germany for 8 years then moved to Durango after a short stint in the Bay Area. Durango is a wonderful place to raise a family.

2) What do you like most about living in this area?

I love the lifestyle, the great outdoors, the mountains, the lakes and the rivers. But the best thing about Durango is the weather, it’s always sunny!

3) What do you enjoy doing when you're not working?

I enjoy camping, hiking, rafting and playing outdoors with my family and friends. We are also big winter sport enthusiast. I grew up skiing in the Alps and have been an avid snowboarder since college.


4) How long have you worked in Real Estate?

I’ve worked in Real Estate in Durango since 2001 and am the owner of my own boutique real estate firm, Blue Ribbon Properties.


5) What did you do before that?

I have a degree in hotel management and worked for a hotel consulting company in Europe. After that I worked for a venture capital firm overseeing their investments in hospitality and a variety of service companies.

6) What is your specialty?

I am Durango’s first certified Eco Broker and pride myself on my knowledge of green and sustainable homes.  Secondly, I am in awe of the internet, social media and ever changing new technology, I specialize in providing up to date information on our website and blog.

7) What is the most challenging/gratifying aspect of what you do?

The best aspect of my job is that I get to help people make their dreams come true. I’ve been challenged over the past couple of years by the tough market and economy,  just like everyone else. I’ve never been afraid of a good challenge and truly feel that it has made me and my company stronger.

8) What is the most unusual thing you’ve encountered while working in Real Estate?

Well, possibly not the most unusual thing, but certainly unusual, I’ve shown properties to buyer by bicycle. We toured Durango intown homes riding our bikes from home to home. It’s really a great way to experience the neighborhoods and give you a slower and different view of the place. Imagine riding up to your new home on a bicycle. We have Blue Ribbon cruiser bike for our clients to use for free (whether to look at homes or just kick around town). Don’t worry, I won’t make you ride if you don’t want to.

9) What is the most unique property you’ve listed or sold?

I few years back I listed and sold a beautiful sustainable, off the grid, custom energy efficient solar home, with a waterfall inside, beautiful Southern views. This home was unique in every way, a small home on large acreage, high quality and high price. All you need is one buyer!

10) What are the top 3 things that separate you from your competition?

  1. I’m the owner and broker of a local, professional, small and independent brokerage, meaning personal service and no politics.

  2. I’ve got strong negotiating skills and local knowledge coupled with a background in hospitality management and financial consulting.

  3. I’m tech savvy and personable, which helps me get the best deal for my clients in the least stressful matter.

11) What is one tip you have for someone looking to buy or sell a home?

Find an agent that you feel comfortable with and that you can trust, don’t be afraid to interview several different people, even if that means you’ll have to disappoint the ones you don’t pick. Buying a house may very well be the biggest investment you ever make. You want to be sure to have professional, competent and personal representation.

12) What do you see in the future for real estate sales/prices?

Good question. I wish I had an easy answer for that one. I like to think that we are back on the upswing of things but realistically, for our little corner of the world, my best guess is that we will see an increase in volume this year and next but the prices won’t start going up for another year or two. Watch our blog for more insight, this may change from week to week!

13) Why should someone choose you as their real estate agent?

Choosing a real estate agent is a big decision. I would be sure to interview several agents and find a good match, see who feels right for the job. I’ve got over 15 years of experience in the Durango real estate market, I’m easy going, a good listener, yet a tough negotiator, I get great reviews and have a good work ethic to make your house hunting or selling experience as easy and fun as possible.